Biography Of Datuk Jimmy Choo

Background of the entrepreneur

Jimmy Choo Yeang Keat can be define as one of the famous Malaysia shoes designer which based in the United Kingdom. Datuk Jimmy Choo Chinese name in Pin Yin which is Zhou Yang Jie. Jimmy Choo Yeang Keat was born in November 15, 1948 in the George Town of Penang in Malaysia. His father, Choo Kee Yin which was a cobbler. The son of the shoe cobbler was steep in the world of shoemaking from an early age. Based on the life of Datuk Jimmy Choo, his father can be conducted as a teacher who was taught him on how to design and make a shoes. Besides, Datuk Jimmy Choo’s father Choo Kee Yin was a proud and fair man. His father also owns a shoes shop which is located in the Penang road. Besides, the things that Datuk Jimmy Choo learn from his father which is used the craftsmanship to design the most coveted shoes in the world.

Datuk Jimmy Choo, This Photo was taken in the 2013.

In the childhood of Datuk Jimmy Choo, Datuk Jimmy Choo was live in the Penang and attended his primary school which his primary school name is Shih Chung in the Love Lane, Penang. Moreover,
Datuk Jimmy Choo had complete design his first shoes very young. Due to under his father expert guidance, he had make his first shoes at the age of 11, in 1959. The expert guidance which Datuk Jimmy Choo face was his father don’t not let him to make and design a shoe. By the way, Datuk Jimmy Choo father Choo Kee Yin said to his son that “Sit and watch, sit and watch. After Datuk Jimmy Choo had learning the craft of shoemaking from his father, he had made his way to England.

In the adulthood of Datuk Jimmy Choo, Datuk Jimmy Choo had gone to Britain university which was Cord Technical College in Hackney which can be define as the “London College of Fashion”. In the life schooling of Datuk Jimmy Choo, he had working several part time job such as cleaner in the shoe factory in order to pay the bills of school and more. By the way, Datuk Jimmy Choo had finish his study and graduated in year of 1983.  

After graduated in the college, Datuk Jimmy Choo had decided to stay in England because of the cobblers who use material to design and made the shoes, as opposed in the 12th-century Britain to denote artisans who made shoes from new leather. Datuk Jimmy Choo had started his career which was his first foot-wear design was been sold in the year 1984 which under the brand name of Lucky Shoes. Due to this incident, Datuk Jimmy Choo had decided to opened his first shop in Hackney which is located in an old hospital building in year 1986.

Datuk Jimmy Choo, first shop opened in Hackney in year 1986.

On the other hand, his special and unique design had help him success in attract all the customers notice. All the customers took notice because of Datuk Jimmy Choo had use his own unique approach to design and superior craftsmanship.Besides, Datuk Jimmy Choo had use his own design style and hard work to paid of which was seek almost specific details of his clients have been working hard to match individual tastes design and color scheme in his early work.

Within Soon, the shoes design by Datuk Jimmy Choo were featured in an eight-page spread in Vogue Magazine. Due to this incident, Datuk Jimmy Choo had been defined as the darling of the world. The Princess Diana which had wear the shoes that design by Datuk Jimmy Choo went to everywhere she wants.

By the way, Vogue Magazine also had increase the reputation of the brand Datuk Jimmy Choo. Despite the rise of his popularity, Datuk Jimmy Choo still as usual which comes out almost 20 hand-made pairs of shoes in a week and still remains in his small opportunity to continue his own business. Besides, the British company ‘Vogue’ which is the accessories editor had taken off the design of Datuk Jimmy Choo shoes as international brand. The Tamara Yeardye Mello had also hired Datuk Jimmy Choo as shoes fashion designer which is for fashion shoots. In addition, Tamara Yeardye Mellon had partnering and planning to create a line of ready-to-wear footwear.

This ready-to-wear footwear (Jimmy Choo Ltd) which can be conduct as the high-end footwear had achieve a good result in the year 2001. Datuk Jimmy Choo had selling 50% of his product which is 10 million. Moreover, Datuk Jimmy Choo started to focused on his own design and almost entirely on the ‘Jimmy Choo Couture’ line, but the company stills remain under the control of Mellon. The ready to wear is also the idea of Mellon which is the responsibility of Mellon, and had this line to include other accessories which are handbags, sunglasses and more. Besides, Datuk Jimmy Choo and Mellon also grew as a business partner and contracted to start their new business which is the first boutique shop in London. 

In the year 1990, Datuk Jimmy Choo stores in New York and Los Angeles due to lineup of adoring Hollywood celebrities which also included Julia Roberts and Renne Zellweger.

In the year of 2001, Datuk Jimmy Choo sold half of the company to Robert Bensoussan for $30 million due to Datuk Jimmy Choo do not think that bigger is better, Datuk Jimmy Choo just need to ensure all the quality of shoes making. In addition, Datuk Jimmy Choo rather to work in his small opportunity in Hackney which only design small amount to shoes for specific customers.

Lastly, education has become a core part of Datuk Jimmy Choo life. In recent years, he has become the British Council 's Education Ambassador footwear and London College of Fashion in efforts to reach a spokesman for the foreign students. Datuk Jimmy Choo also can be defining as the recipient of the O.B.E.